APEX and Baseline Ventures strive to provide new opportunities for capital deployment, innovation, and cooperation.
APEX, a sports-focused worldwide investment business, and Baseline Ventures, a well-known participant in the sports and entertainment industries, have announced a strategic alliance to expand investment opportunities in the global sports market.
This agreement allows APEX’s venture portfolio to engage with India’s rapidly developing sports sector, where innovation is accelerating. Furthermore, APEX will actively pursue opportunities to invest in both new sports IP and established properties in the area, acknowledging the size and potential of this dynamic industry.
Baseline Ventures, established in 2014, has helped shape the commercial landscape of Indian sports. With a portfolio that includes player management, league development, brand collaborations, and licensing, Baseline has consistently produced long-term value in Indian sports. The business has collaborated with world-renowned athletes, pioneered sports intellectual property, and established long-term brand linkages.
APEX, recognised for its extensive expertise in strategic investments in the sports and media industries, is dedicated to supporting scalable, high-impact businesses in the global sports market. APEX and Baseline Ventures strive to provide new opportunities for capital deployment, innovation, and cooperation. APEX’s athlete-led strategy has also attracted prominent figures as investors, including Formula 1 drivers Lando Norris and Carlos Sainz, as well as footballers Trent Alexander-Arnold and Marcelo Viera. Smriti Mandhana, India’s top women’s cricketer handled solely by Baseline Ventures, recently became the first Indian athlete to invest in APEX, marking a watershed moment in the company’s increasing relationship with India.
Pedro Felix da Costa, Partner & Chief Commercial Officer, APEX, said, “APEX was founded in Europe but built with a global mandate, and we’re very happy with the continuous deal flow we see across Europe and the US. To unlock potential in India, it’s a natural step to partner locally with people who deeply understand the landscape and can help us navigate it with intent. This is also an opportunity for capital in the region to access high-quality sports deals across Europe and the US through APEX.”
Vishal Jaison, Co-Founder & Director, Baseline Ventures, said, “We’re happy to join hands with APEX to help unlock opportunities for Indian investors in the global sports market. Sports has emerged as one of the most lucrative asset classes in recent times while showing tremendous potential for value appreciation. APEX is well placed to be right gateway for investment into some of the leading sports entities across Europe and US.”
